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|74 Mustang - Young Car With a Tradition and a Future|
PLANNING THE NEW CAR
Like any undertaking in the auto industry, the revolutionary 1974 Mustang didn't happen overnight. The car's public debut in September, 1973, will conclude four years of planning, designing, developing and marketing the new offering.
Ford's general thinking for Mustang and other new products of the Seventies was based on many factors, including knowledge gained from its "Project 80" study. Among the points it made concerning the 1980 market:
Besides a Maverick-based Mustang, product planners concurrently began working on a car code-named the 1975 Arizona. (New car programs generally are named for states or flowers.)
To assist this Arizona program, Ford developed a research clinic to answer questions on the subject of less conventional, smaller more economical methods of transportation.
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