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74 Mustang - Young Car With a Tradition and a Future
THE MUSTANG GENERATION

       Think young.

       That was America in the 1960's.

       The thought fathered many offspring. Mustang was one of the first, and certainly the one that gained the most notice.
       It came to symbolize what was happening in the country. It became the lead pony for the parade of youth.
       A "generation" was named for it.
       On the car's third birthday, the Wall Street Journal referred to "The Mustang Generation" as "the swingers fron 20 to 34 and the people who would like to be swingers."

       The Mustang Generation: It knows no age limit; at least it admits to none.

       The car that named it was conceived in 1961, a year of great promise and changing moods in America.
       Alan B. Shepard, Jr., became the first American in space and the United States set its sights on a moon landing during the 1960's.
       Interstate buses carried "Freedom Riders" southward.
       J. D. Salinger's books were top fiction and Joy Adamson's "Living Free" and Theodore White's "The Making of the President, 1960" headed the non-fiction list.
       Moviegoers saw "Exodus" and "West Side Story." Broadway was aglow with "Carnival," "Come Blow Your Horn," and "How to Succeed in Business Without Really Trying."
       The Metropolitan Museum of Art paid a record $2,300,000 to acquire Rembrandt's "Aristotle Contemplating the Bust of Homer."
       There were new occupants in the White House, and a wave of youth, zest and elegance was sweeping the nation.
       A young-minded management team at Ford Division sensed the wave of the future, became its spokesmen to the press, introduced the product that symbolized it, and set off a chain of reaction that continues today.
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