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74 Mustang - Young Car With a Tradition and a Future
THE AUTOMOTIVE TIMES

       The 1974 Ford Mustang will enter the market at possibly the best of all automotive times.
       The early 1970's have been living up to their promise.
       In 1971 the auto industry cracked two barriers - moving pst 10 million car sales and 2 million truck sales in the United States for the first time.
        Both proud records were destined to fall in 1972, with combined car and truck sales pushing past 13 million, also unprecedented.
        Henry Ford II, chairman of the board, and Lee A. Iacocca, president of Ford Motor Company, have predicted continued strong economic growth for 1973, with car sales passing the 11-million mark and truck sales approximating 2.8 million.
        John B. Naughton, Ford vice president and general manager of Ford Division, has said that 1973 could be the finest business year in history, launchig the greatest U.S. economic decade. As signs of basic economic strength he has cited:

  • Gross National Product, which passed the trillion-dollar mark for the first time in 1971, projected to his $1,260 billion in 1973 with a growth rate of 9.5 per cent - nearly two-thirds of that gain representing real growth rather than inflation.
  • Record U.S. employment, projected to exceed 83 million in 1973.
  • Disposable personal income up from $793 billion in 1972 to a projected $860 billion in 1973; and up from $3,794 to $4,057 per capita.
  • Excellent money supply and plentiful credit.
  • Corporate profits projected to rise from $52.7 billion in 1972 to $59.3 billion in 1973.
  • Stock market strength, with the Dow-Jones Industrial having passed the 1,000 barrier.
  • Personal savings down from record $65 billion in 1970 to a projected $55 billion in 1973 - a solid sign of confidence on the part of consumers.
  • Sindlinger index of consumer confidence up from 56.1 in 1971 to 72.9 in late 1972 - its highest mark since 1969; and the Sindlinger new-car buying intentions index up from 116.8 in 1971 to 135.4 in late 1972.
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